Flexible Electronics News

SMARTRAC Presents The Path from Merchandise Visibility to Consumer Experience

Showcased interactive retail experience area with partners

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By: DAVID SAVASTANO

Editor, Ink World Magazine

SMARTRAC N.V. provided visitors of the NRF Annual Convention & EXPO, Retail’s BIG Show, with an interactive retail experience area. This year’s experience took visitors on “the path from merchandise visibility to consumer experience,” demonstrating the benefits of RFID and NFC technologies from the ultimate supply chain and inventory management solutions, all the way to applications for consumer acquisition, experience, and retention. In a dedicated retail experience area, visitors will h...

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